Devesh Thakur & Co(Chartered Accountants)

How to Actually Get Export Orders from India: A Practical Buyer Acquisition Strategy

Devesh Thakur
How to Actually Get Export Orders from India A Practical Buyer Acquisition Strategy cadeveshthakur

How to Actually Get Export Orders from India A Practical Buyer Acquisition Strategy cadeveshthakur

📘 Milestone 4 – How to Actually Get Export Orders from India (Real Strategy)

By CA Devesh Thakur – Export & Taxation Educator | Founder – Export Roadmap Initiative

Exporting does not begin with documentation.
Exporting begins with demand.
And demand is created only when you successfully find the right market and the right buyer.

In my Export Roadmap Series, after covering Business Setup, IEC, Documentation, Customs & Logistics, this is the most important milestone:

✅ How to Actually Get Export Orders – Practically, Legally & Profitably

This blog is specially written for:

✅ STEP 1: Market Research – The Foundation of Export Success

Many exporters fail not because their product is bad, but because they choose the wrong market.
Export is not “sell anything anywhere”. It is a data-driven decision.

🔍 What is Export Market Research?

Export market research means:

Without market research, exporting becomes gambling instead of business.

✅ Key Factors You Must Analyze Before Selecting a Country

FactorWhy It Matters
Market SizeConfirms whether demand actually exists
CompetitionTells you how tough the market is
Import RegulationsAvoids compliance and rejection issues
Payment CultureHelps manage credit risk
Logistics CostImpacts your final pricing
Quality StandardsDetermines your product acceptability

✅ Best Sources for Export Market Research

  1. DGCIS Export-Import Data – Product-wise and country-wise trade data
  2. Export Promotion Councils (EPCs) – Sector-based market intelligence
  3. Indian Trade Missions & Embassies – Country demand reports
  4. International Trade Portals – Global buying trends
  5. Free Trade Agreements (FTAs & PTAs) – Lower duty markets

📌 Example:
If you are exporting:

✅ STEP 2: How to Find Genuine International Buyers (Proven Methods)

Finding buyers is not luck. It is a structured process. Let’s break down the most powerful buyer sourcing methods used globally.

🔹 Method 1: International B2B Portals

These are digital marketplaces of global trade.

Popular Platforms:

✅ Best Practices for These Platforms:

A weak profile = No inquiries.
A professional profile = Daily buyer leads.

🔹 Method 2: Trade Fairs & International Exhibitions

Trade fairs are still the most powerful offline buyer acquisition channel.

Benefits:

Examples:

Government EPCs also provide subsidies for MSME exhibitors.

🔹 Method 3: Buyer–Seller Meets via Export Promotion Councils

India has 27 Export Promotion Councils, each representing a specific sector.

IndustryExport Council
HandicraftsEPCH
ApparelAEPC
EngineeringEEPC
SpicesSpices Board
PharmaceuticalsPharmexcil

After RCMC Registration, you get access to:

🔹 Method 4: Direct Buyer Outreach (Most Powerful & Underutilized)

This method brings you:

✅ How to Find Buyers on Google:

Search:

Once buyers are found, you move to the most important stage:

✅ Professional Buyer Communication

✅ STEP 3: Buyer Outreach Scripts (DM + Email Templates)

✅ Professional DM Script

Hello, we are a registered exporter from India dealing in [product name].
We supply to international markets with competitive pricing and quality compliance.
May I share our catalogue and pricing with you?

✅ Professional Email Outreach Script

Subject: Reliable Indian Exporter for [Product Name]

Dear [Buyer Name],
We are a registered Indian exporter (IEC & RCMC holder) engaged in the manufacturing and export of [product name] under ITC-HS Code [XXXX].

We offer:

We would be pleased to share our product catalogue and commercial quotation.

Warm Regards,
CA Devesh Thakur
Export Mentor – India

✅ What Builds Buyer Trust Instantly?

Export is not only about pricing — it is about credibility first.

✅ Why This Milestone is the Backbone of Your Export Business

Documentation can be outsourced.
Logistics can be outsourced.
Even manufacturing can be outsourced.

But buyer creation cannot be outsourced.
It is the real profit engine of your export journey.

📊 Important Export Terms Used in This Blog – Short Form vs Full Form

Short FormFull Form
IECImporter Exporter Code
DGCISDirectorate General of Commercial Intelligence and Statistics
EPCExport Promotion Council
RCMCRegistration Cum Membership Certificate
FTAFree Trade Agreement
PTAPreferential Trade Agreement
HS CodeHarmonized System Code
ITC-HSIndian Trade Classification – Harmonized System
MOQMinimum Order Quantity
DMDirect Message
FOBFree on Board
CIFCost, Insurance and Freight
DDPDelivered Duty Paid
B2BBusiness to Business
MSMEMicro, Small and Medium Enterprises

🇮🇳 Why I Started This Export Roadmap Initiative

As a Chartered Accountant, I have seen:

This initiative is my way to:
✅ Educate India
✅ Create global exporters
✅ Strengthen “Make in India”
✅ Build legally compliant export businesses

🤝 Connect With Me

I, CA Devesh Thakur, have started this initiative to simplify exporting for Indians who wish to go global.
If you wish to learn exports, follow updates, or reach out for guidance, connect with me:

🔗 Instagram
🔗 Facebook
🔗 LinkedIn
🔗 YouTube

EXPORT ROADMAP — MILESTONE 1

EXPORT ROADMAP — MILESTONE 2

EXPORT ROADMAP — MILESTONE 3

EXPORT ROADMAP — MILESTONE 5

EXPORT ROADMAP — MILESTONE 6

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